Option Paralysis

Option Paralysis

Option paralysis can occur in a wide range of buying situations, especially if the decision isn’t seen as time critical and can be put off.

Marketing: To DIY or to NOT DIY, that is the question

Marketing: To DIY or to NOT DIY, that is the question

B&Q would have us all believe that the weekends (and especially the bank holiday weekends) are meant for DIY. Time to get time to get all those jobs around the house and garden done, but not by employing someone is good at it,  they want us all to pick up the...

Who’s in the room?

Who’s in the room?

It may seem an odd question, but if we put it in the context of a networking event it should start to make a bit more sense. You arrive at an event, you want to develop your network, you want to meet an engage with people who you hope can help you to develop your...