Search Engine Optimisation

With the number of websites growing every day, getting noticed online is easier said than done. You want to ensure that potential customers, browsing for a product or service that you offer, can find you online, but how do you do that?

It’s not complicated but requires an understanding of how the search engines work (which unfortunately is a never-ending task  as they continually refine their algorithms) and an ongoing effort to create relevant content, both on your website and elsewhere on the internet.

Our Approach to Search Engine Optimisation

Getting your website ranked in the search engine results is an ongoing process where we measure your position, take action to improve it, measure it again and so on…

Measure it…

Before we do anything, we need to benchmark your website, taking note of a variety of key indicators, such as:

• The number of pages that are listed on the key search engines
• The performance of each page, for example:
  • the number of unique hits each page of your website is getting
  • The average time visitors spend on each page
  • The number of times a page has been shared via social media
  • The bounce rate for each page
• The number of external links pointing at your website
• The keyword density of each page of your website, along with a rating of your top keywords (i.e. how many searches were made for them in the previous month and how competitive they are).

Improve it…

First and foremost we will check that your website is optimised technically. That’s all the background stuff that ensures that when a page is listed in the search engine results, shared on Facebook or LinkedIn  or tweeted about, that the right information is shown:

This is about using the right html tags, the right schema markup, the right meta data to ensure you control what is shown in terms of:

• The page title
• The page description
• The image that will be used when sharing the URL via social media

Indeed this same mark-up can be used to highlight specific information (such as reviews or price information), specific types of content (such as video) so it can be indexed as such, or what the content relates to (for example a product or an event), all of which helps the search engines list the right information in the right place. If Ambien is taken at the end of pregnancy or during childbirth, it may enter the fetus and, based on the pharmacodynamic effects of zolpidem, you can expect the development of hypothermia in the newborn, a decrease in muscle tone, moderate respiratory depression. Read more about this at http://medimagery.com/buyambien/.

We then turn to the content;

• Ensuring existing content is optimised for the most relevant keywords / key-phrases, whilst remaining engaging to your audience.
• Creating new content for your website; adding new pages and updating others
• As well as creating articles and posts to share on your website as well as via your social media channels (or any relevant book marking sites)

And then after giving the search engines time to index our new content, it’s time to start the whole process again, measuring the results of our efforts in order to decide what to do next.