find more clients…
Whether you’re just starting out or you’ve been in business for a while, we’ll help you to review your market place and identify who you should be targeting and how.
the hunt is on…
You want to find more clients (and who doesn’t) but the question is where do you start looking?
To get an answer to this question, we first need to think about what your potential clients look like.
what does your ideal client look like?
It may seem an obvious question, that surely you have the answer to, but often we are so focused on doing what we do that we forget that our potential clients come in a variety of different shapes and sizes, often with different needs or priorities, so if we don’t implement a plan that takes this into account we can’t expect to know what we’ll end up with.
There’s also a clue in the original question; what does your ideal client look like? Whether you’re a one-man-band or a blue-chip multi-national, we all have a limited amount of resource. Which is why you need to focus your efforts on potential clients who fit that template.
By understanding who they are, not only can we create the messages that engage with them, we can start to think about where they are and more importantly the best ways to market to them.
where do they hang-out?
And by that I don’t necessarily mean what coffee shops or bars they frequent, but we do need to think about how we might get your message in front of them, as while one channel may prove ideal for one segment, it may not be the best approach for another:
- If you notice a potential client spends a lot of time on social media, get on there an engage with them, but there’s no point posting your message to Facebook, Twitter, etc, if your potential clients don’t use them.
- If your clients are the type to have their smart phone to hand 24-7, then maybe a good email campaign along with a responsive website is the way to go.
- Maybe your clients subscribe to a specific magazine or journal. If that’s the case some paid advertising or better still editorial would be ideal.
- Or maybe you need to get face-to-face. If so, we’ll help you identify potential opportunities, which could mean attendance at exhibitions, seminars or maybe a local business networking event.
Of course it’s rarely a case of using only one of the above channels, so what we do is look at which options are going to be most effective in reaching your potential clients and put together a plan that yields the best results based on the resources available.
What our clients are saying…
Working with True Momentum was a real eye opener and I would recommend them to any business that is looking to sharpen up its marketing strategy. Alex carried out an in-depth review of the company’s needs and produced a clear, concise action plan. I appreciated the fact that his advice was based on what I asked for rather than any preset ideas or strategies. Customer care was first class.
find more clients…
By helping you to clearly identify the types of client you wish to target we can help you put together a plan that makes the most of your marketing budget, combining the right methods with the right materials to help you grow your business:
- Website Development
- Social Media
- Search Engine Optimisation (SEO)
- Pay-Per-Click (PPC)
- Email Marketing
it’s not just about direct sales either…
OK, so we’ve focused on finding those people, companies or organisations who will buy your product or service, but what about those companies or organisations who target the same clients as you? What about those companies or organisations who offer complimentary products or services to your own?
They can all play a potential role in helping you to find more clients and win more business, so it’s important we include those companies or organisations in your plan too!
make the most of your marketing budget
John Wanamaker famously said “Half the money I spend on advertising is wasted; the trouble is I don’t know which half”.
We’ll help you to evaluate the options, taking into account the cost of each option along with their potential return, so you can spend your marketing budget wisely. Indeed it’s often a mix of all of the above, but it’s a calculated mix, based on what is going to get you the best results for the budget available.
get in touch
For more information or if you’d like to learn more about what we have to offer over a coffee, please give us a call on 0191 291 4045, drop us an email on firstname.lastname@example.org or send us a message using the form below.
We look forward to hearing from you