Search Engine Optimisation
With the number of websites growing every day, getting noticed online is easier said than done. You want to ensure that potential customers, browsing for a product or service that you offer, can find you online, but how do you do that?
It’s not complicated but requires an understanding of how the search engines work (which unfortunately is a never-ending task as they continually refine their algorithms) and an ongoing effort to create relevant content, both on your website and elsewhere on the internet.
Our Approach to Search Engine Optimisation
Getting your website ranked in the search engine results is an ongoing process where we measure your position, take action to improve it, measure it again and so on…
Before we do anything, we need to benchmark your website, taking note of a variety of key indicators, such as:
- The number of pages that are listed on the key search engines
- The performance of each page, for example:
- the number of unique hits each page of your website is getting
- The average time visitors spend on each page
- The number of times a page has been shared via social media
- The bounce rate for each page
- The number of external links pointing at your website
- The keyword density of each page of your website, along with a rating of your top keywords (i.e. how many searches were made for them in the previous month and how competitive they are).
First and foremost we will check that your website is optimised technically. That’s all the background stuff that ensures that when a page is listed in the search engine results, shared on Facebook or LinkedIn or tweeted about, that the right information is shown:
This is about using the right html tags, the right schema markup, the right meta data to ensure you control what is shown in terms of:
- The page title
- The page description
- The image that will be used when sharing the URL via social media
Indeed this same mark-up can be used to highlight specific information (such as reviews or price information), specific types of content (such as video) so it can be indexed as such, or what the content relates to (for example a product or an event), all of which helps the search engines list the right information in the right place.
We then turn to the content;
- Ensuring existing content is optimised for the most relevant keywords / key-phrases, whilst remaining engaging to your audience.
- Creating new content for your website; adding new pages and updating others
- As well as creating articles and posts to share on your website as well as via your social media channels (or any relevant book marking sites)
And then after giving the search engines time to index our new content, it’s time to start the whole process again, measuring the results of our efforts in order to decide what to do next.
What some of our clients are saying…
We’d like to take the opportunity to thank your team for the brilliant work you have done for us at; we now have an excellent dynamic website supported by a matching suite of literature and marketing materials that have received favourable comments from our clients both new and established; what sets you apart is the personal touch and your availability to address our changing demands right up to the wire! (and even beyond).
The support from Alex and his team at True Momentum has been second to none. This has been ongoing for a number of years now. No ask is ever too much and all of this is done on a voluntary basis to help support our charity.”
No matter how much optimised content you are creating, or how many back-links you are generating, moving your way up the search engine rankings takes time, however if you are looking for faster results and you have the budget available, you might want to consider running a pay-per-click campaign.
Pay-per-click can be a great way to generate some immediate traffic to your website and can be used a a one-off or on a month-month basis, the trick being to ensure that your ad’s create real interest and better still generate enquiries.
If Pay-per-click is something you’d like to consider, please give us a call or drop us an email and we’ll start the ball rolling.
In all likely hood, you will have received countless emails from companies offering to get you to the top of Google for less than the cost of a cup of coffee per day, but you need to ask yourself this:
Is their offer credible? Is it believable? Will the keywords they promise to rank you for actually generate you any business?
Black-hat techniques may dupe the search engines for a while, but there are no short cuts to getting your website on the first page of Google and keeping it there (unless you use Pay-Per-Click of course).
As the saying goes, if an offer sounds to good to be true, it probably isn’t!
Ranking well in the search engine results relies on a number of factors, but top of the list is good quality content and that takes an ongoing commitment of time (or money if you choose to outsource it’s creation).
Get in touch
For more information or if you’d like to learn more about what we have to offer over a coffee, please give us a call on 0191 291 4045, drop us an email on firstname.lastname@example.org or send us a message using the form below.
We look forward to hearing from you