Option Paralysis

The goal of any sales process (whether that’s face-to-face or online without any real contact) is to get your prospects to make that buying decision and place the order. There are great many factors that will affect the buying process, both in terms of how quickly...

Marketing: To DIY or to NOT DIY, that is the question

B&Q would have us all believe that the weekends (and especially the bank holiday weekends) are meant for DIY. Time to get time to get all those jobs around the house and garden done, but not by employing someone is good at it,  they want us all to pick up the...

Who’s in the room?

It may seem an odd question, but if we put it in the context of a networking event it should start to make a bit more sense. You arrive at an event, you want to develop your network, you want to meet an engage with people who you hope can help you to develop your...